KeraCare 1st Lather Shampoo deep cleans hair and is designed for use prior to a conditioning shampoo. Produces a rich lather to cleanse hair of oils, dirt and styling products without stripping the hair of natural oils. Beautifully prepares hair for a second sudsing with a conditioning shampoo. Contains no sodium stearate (soap), like most creme shampoos. Concentrated formula. Benefits: • Cleans hair of oil, dirt and styling product build ups. • Helps hair absorb conditioners during a second shampoo with KeraCare Hydrating Detangling Shampoo. • Does not promote dryness and leaves no dulling film. • Economical to use. Directions: • Rub an ample amount of 1st Lather between palms and distribute throughout wet hair. • Work up a rich lather. • Rinse and shampoo a second time with KeraCare Hydrating Detangling Shampoo. • Rinse thoroughly and proceed to deep condition hair.